Defining Engagement… Media brands – Where is the line between informing the public and “hooking” them into the screen? 
Is your definition of “engagement” benefiting your readers or just your short term bottom line?
Juan Carlos Lopez Calvet, Director of Data & AI at Schibsted Media, shares a crucial perspective this week: We don’t want engagement for engagement’s sake – we want informed citizens. He discusses the tension between chasing engagement numbers and providing valuable, meaningful content. 
Engagement shouldn’t be about keeping users glued to the screen, but about providing valuable information that keeps them coming back. 
Schibsted’s approach? A metric that fits a variety of brands’ with different business models – Focusing on the number of days per week a user visits their platforms.
A metric that is positive and intended to add value for the user. Habit over time spent. 
And if you don’t have time for the full episode? Simply browse the chapters below and choose the segments you’re most eager to hear.
00:00 Introduction to JC Lopez and His Career Journey
01:39 The power of transparency for the journalistic mission
04:33 Understanding Audience Engagement
08:23 Measuring Engagement: Challenges and Strategies
14:52 Engaging Younger Audiences: The Digital Shift
17:21 Effective Strategies for Audience Engagement
21:03 The Role of Format in News Delivery
23:24 Audience Interaction with Editorial Teams
24:10 Exploring AI in Content Engagement
29:17 The Role of Editorial Feedback in Engagement
33:58 Building Habits for Daily Engagement
35:42 Leveraging Technology and Data Analytics
42:50 The Future of Audience Engagement
44:45 Defining Engagement Goals
46:19 Ending Redefining Engagement