
Redefining Engagement – Lars K Jensen, Audience Lead at Berlingske Media
📣 What motivates journalists to engage with their audience? It might not be what you think!
In this week’s Redefining Engagement series, Francesca speaks with Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of cultural shifts in newsrooms.
Lars asks a powerful question: Are reporters being rewarded for engaging with audiences/readers? 🤔
Are they incentivised for it? Lars challenges us to rethink how we appraise their work.