
Redefining Engagement – Gwyn Nissen, Editor-in-Chief at Der Nordschleswiger
What is important when it comes to audience engagement?
This week’s Redefining Engagement guest, Gwyn Nissen, editor-in-chief of Der Nordschleswiger, a media brand for the German minority in the southern part of Denmark, reminds us that engagement is being close to your audience, understanding their needs and how they can actually benefit from engaging.
Often when we think of engagement, we think about what we can have and not so much what the audience actually gets by contributing and engaging with us.