Our special guest, Markus Rask Jensen, Director of News at Amedia, shares their ‘digital-first’ transformation, giving us an insider’s perspective on shifting Amedia’s focus from simply ‘producing important journalism’ to ‘producing important journalism that people actually read and subscribe to’. His candid insight? “If we don’t engage with our audience, we are going to die”.
Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien, discusses the evolution of engagement measurement, highlighting that one of the biggest hurdles in engagement is not fully understanding your audience. Learn why engagement is so high on the CEO’s list of priorities and be prepared for some surprises in this episode of our Redefining Engagement series.
The Senior Vice President of Content, Strategy and Innovation at Hearst shares her wisdom and insights into all things engagement including how to cut through the noise and build brand loyalty.
Conor Goodman, Deputy Editor at The Irish Times shares how reader engagement works for the Irish Times newsroom
Martin Ward, Web Editor at Farmers Weekly shares his experience and real live tales of working on Reader Engagement with Contribly.
