Redefining Engagement – Joe Cawthorn, Content Strategist at National World

Joe Cawthorn Redefining Engagement Blog cover pic

We know your time is valuable – simply browse the episode chapters below and choose the segments you’re most eager to hear.

 

00:00 Introduction to Engagement and Joe’s Role

03:24 Joe’s Journey in Journalism

06:14 Challenges of Remote Engagement in Newsrooms

09:31 Defining Engagement in Journalism

12:23 Understanding Audience Feedback

15:28 The Evolution of Community Engagement

18:13 The Purpose of Audience Engagement Strategies

21:36 Diverse Definitions of Engagement

24:19 Common Hurdles in Audience Engagement

26:06 Effective Strategies for Audience Engagement

30:21 Encouraging Editorial Teams to Engage

34:50 The Role of AI in Audience Engagement

35:30 Understanding Audience Needs

37:30 Stimulating Conversations in Newsrooms

40:00 Breaking Down Barriers to Collaboration

41:07 The Impact of Audience Engagement

44:14 Surprising Audience Engagement Outcomes

47:22 Challenges in Audience Engagement Initiatives

49:38 Learning from Engagement Failures

52:49 The Future of Audience Engagement

56:21 Engagement Hacks for New Brands

59:52 Ending Redefining Engagement Interview

download the step by step audience engagement guide

Struggling to engage readers at scale, stay relevant, or build trust in your news brand?  This guide will help you outline the steps you can take in order to efficiently increase Community Engagement, signed-in users and subscriptions.