📣 What motivates journalists to engage with their audience? It might not be what you think!
In this week’s Redefining Engagement, Francesca speaks with @ Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of cultural shifts in newsrooms.
Lars asks a powerful question: Are reporters being rewarded for engaging with audiences/readers? 🤔
Are they incentivised for it? Lars challenges us to rethink how we appraise their work.
If they were appraised for how well they engaged, what do you think the result would be?
- 👏 Recognition matters: We are driven to excel where we receive positive feedback and recognition.
- 🌐 Digital is different: Articles truly come to life when published online, that is where the journalist/reader relationship starts. Make the leap from print-centric thinking. An article’s life begins when it’s published online, not ends!
- 🔗 Silo-busting: Lars’ unique role bridging commercial and editorial departments highlights the value of cross-functional collaboration.
Learn how to foster a culture that values audience engagement in this episode.
And if you don’t have time?
We know your time is valuable – simply browse the episode chapters below and choose the segments you’re most eager to hear.
00:00 Introduction and Background
03:20 The Role of Data in Journalism
06:30 Understanding Audience Engagement
12:05 The Evolution of Engagement Metrics
18:09 Cultural Shifts in Journalism
24:06 Challenges in Audience Engagement
29:58 Strategies for Effective Engagement
37:22 Understanding Retention Journalism
39:31 Engaging Younger Audiences
41:13 Direct Audience Interaction
44:09 Innovative Audience Engagement Examples
48:56 Revisiting Audience Engagement Strategies
51:32 The Future of Audience Engagement
01:01:48 Practical Engagement Hacks